Where's Your Competition?

You're competitors are not all of the other lawyers in your state, they aren't even all of the other lawyers in your city, or all of the other lawyers in a 15 mile radius.

Your real competition comes from lawyers with practices that are close to your size with a similar fees and the same field of expertise.

By narrowing your scope and only focusing on the lawyers who are looking for clients within your market you can work to make your marketing that much more dynamic and appealing to the people who really count: the clients.