How Much Time Do You Really Have?

There are exactly 24 hours in a day. And it's not physically possible for you to be working on your lawyer marketing during every one of them. You have to eat. You have to sleep. And you certainly have to tend to the needs of your clients, or you won't have a practice to promote.

So you need to think about how much time you have in your current schedule to dedicate to marketing efforts. Maybe it's 30 minutes a day. Maybe it's 3 hours spread out over the course of a week.

What truly matters is that it's a consistent amount of quality time. Consistent means that it's the same amount of time every week, a little more is better but a little less is unacceptable.

Quality means that it isn't time that you're supposed to be doing something else like working out or running errands; while you may find yourself having ideas at the supermarket or during your morning commute those shouldn't be the only times your thinking about your marketing efforts.