Why Money Matters

Figuring out how much money you have to invest in your marketing needs to be done before you begin brainstorming marketing ideas. You don't want to conceptualize an amazing plan only to realize that you don't have the capital to follow through with it.

It's also important to note that having a big budget is no reason to not utilize your money wisely. Whether you have $100 or $100,000 to spend, you need to be able to account for every cent so that you can track which of your marketing efforts are having the most impact, and therefore which of your marketing efforts deserves the most of your funding dollars.