Value, Integrity and Persistence
While there are many things that you can pay for in order to boost your marketing, a good reputation is not one of them. That is perhaps why your reputation is the most important thing you can cultivate and maintain.
In the legal field, as in all other fields what you actually do is as important as what it is that people think you're doing.
Therefore, it is necessary that you're always aware that you're acting as the embodiment of your values, showcasing the value of your brand, behaving with integrity and will to propel yourself forward.