Outsourcing for Talent
Realistically, your not going to be able to implement every aspect of your marketing strategy all by yourself.
It's very possible that you're an amazing lawyer but a less than stellar graphic designer. Or maybe, you are brilliant when to comes to building websites but you just don't have the time. Or even, if you have the time, maybe it's more cost effective to have someone else market for your law firm as oppose to spend your own time doing it. Afterall, you chose the law as your career path so that should be where your primary focus is. There's no shame in asking someone, or even several different people for help in order to build the strongest brand possible.
Also, there are a variety of hiring options when you're looking to outsource talent. In addition, to traditional means such as placing a help wanted ad on your own you can also try one of the numerous available sites such as Craigslist.com, Fiverr.com and 99designs.com which have creative talent from across the country available for hire at a nominal cost.