Apply Creative Thinking to Your Brand Marketing
A little creativity can go a long way in helping your brand stand out in the right way. As a lawyer you may be leery of certain colors or images as you still want to appear polished and professional but you shouldn't be afraid of thinking outside of the box as thinking outside the box can certainly benefit you greatly.
To enhance creativity while still maintaining the integrity of your brand you should look for little ways to add interesting and appealing touches to your marketing materials such as rounded corners on your business cards or even foil on your letterheads.